In this age of laser and ink jet printers, it is hard to imagine that there has been a time when every printed letter or newsletter had to be arranged and printed in lead type. But the old fashioned way of printing is not yet lost. There are still die-hards who still practice the craft. Perhaps one of the most challenging parts of the printing process is balancing color on press. Most mistakes in color printing are the lack of knowledge of the press operators on color technology. With the printer’s lack of experience and knowledge when it comes to color printing, it is no wonder that most business and individuals with printing jobs become frustrated with their projects.
Hence, before allowing for serious ink and press changes, it is essential to understand how ink separations are made. This is because without balance in the film, it is impossible to adjust dot and color gain on press.
Digital printing is rapidly gaining importance in the printing world as its benefits are more and more realized. This technology involves the creation of the art or image on a computer in digital form and then printing it. Digital printing has transformed the printing technologies used today from outdated printing technologies to state-of-the-art printing techniques. Because of its advantages over other printing technologies, it serves as the best option for those businesses and individuals looking for affordable and long lasting marketing materials.
Just the same, oftentimes, people experience problems with their printed materials. The color may not look great, the graphics are distorted or the result is not what they have expected. For this reason, it is important that you deal with printing companies whose prepress operators and personnel understand the basics of color management and the proper working of digital technology. People who know the advantages and uses of digital technology can explain to you what you need to know. They understand what color temperature is and they know what white balance is.
As a successful color reproduction doesn’t always involve secret tricks but requires paying serious attention to the many required details, it is essential to find the printing company that will understand your print job and offer you the result that you want. Keep in mind that skilled folks know better when the graphics and images you used are in fact badly printed but after they have corrected them you probably won’t even notice it.