With the ever-growing popularity of internet social groups, MySpace has become the leader. MySpace has become so popular; it has spawned a whole market of new business opportunity through marketing and advertising. No other website in the world allows one person the ability to communicate with millions of people with the click of a button. This has allowed e-commerce a new channel of communication with potential customers.
Now most people wouldn’t look at MySpace from a business perspective, but e-businesses and artists realize that MySpace is a goldmine of business opportunity. MySpace is the internet’s largest un-tapped marketing resource. 75 million plus users, 15 million daily unique logins, 240,000 new users per day, and nearly 30 billion monthly page views – that’s 10,593 page views per second. This is a network where the majority of people don’t even see the marketing value.
MySpace has been continually evolving, changing with the wants and needs of its users. They have given Musicians and Bands the ability to share their music and group information with millions of other people, giving them an opportunity to expand like never before. Since MySpace has implemented the MySpace Music area of it’s social network, different genres of music are increasing popularity like never before, and artists are finding new and unique ways to communicate with potential and current fans.
Using this network as a marketing tool can be more complex than most people realize. There are many rules and regulations that MySpace has implemented, that if you don’t follow, you can find your profile deleted very quickly. They do not allow spamming in any form. This means, you cannot setup a profile to mainly do business. MySpace is built around the casual users, so you have to disguise yourself as one. The goal is to look like a casual user, with much to offer to other users, and have TONS of friends. The best way to reach everyone is through group bulletins. These bulletins will go out to everyone on your friends list with one message. Just like a mass e-mail. But again, do not make these seem like an advertisement, of you will find your friends reporting you to the MySpace authorities very quickly. There are tons of other tips and tricks to utilize the MySpace market to it’s fullest.
Take my advice, and do some research. There are tons of articles and blogs on the topic of MySpace marketing such as MySpace Trends. Blogs like these contain so much information on promoting your e-business or music through MySpace.