Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth:
1. Be distinctive. You’ll land your company in expensive legal hot water if you attempt to steal or encroach on another company’s identity. Apart from legalities, you tend to ge…
How A Ghost With A Blue Ball Can Boost Online Marketing
What does online marketing have to do with a ghost? Plenty. Read this and you will see why. The memory still unsettles me whenever I think back to that night.
The experience taught me that to write about a product, you have to see it at work. You will see how this can help you, also. But first, here is what happened that night.
It was November – almost 3 years ago. My friend and client, Guido, asked me to write a sales letter and a couple of ads for him. He ran a ghost …
Increase your Adsense income
So you want to increase your Adsense income? Log into your Adsense account, and look at your last month’s stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
Punch Up Sales By Letting Them Write Your Ad Letter
Who is best qualified to prove your product works? Who has the credibility and the believability to talk about the benefits of using your product? Who will tell your customers and clients it’s a good decision to buy?
It’s you, right? Perhaps you’d better keep reading…
The answer is – your own customers.
Your customers have the experience of using your product. They’ve used the features, and experienced the benefits. Speaking from this familiarity your customers wil…
Saying A Lot With A Little: Powerful Classified Ads
Classified ads are perhaps the most popular form of small-business advertising available today. The reasons are many, ranging from cost, to simplicity, to effectiveness when seen by the right kind of audience. What you choose to advertise is up to you, but one fact remains: if your ad is going to get big results in a small space, every word has to count.
First, make sure your ad grabs the attention of your readers with a good headline. Asking a question works well (HOW WOU…
Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail. This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?
Study Proves That Headline Length Can Impact Profitability!
Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very…
Why Bother Building A Brand?
At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.
“I know that logo. We’ve been in touch in the past,” I said.
“That’s right. I know your name,” he said.
Although we weren’t able to pinpoint when or why we’d exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordin…
3 Winning Sales Strategies You Can’t Market Without!
Anything’s tough to do if you don’t have the right materials to help you. These three winning marketing strategies are the right materials to an extremely successful buisness.
12 Sales-Boosting Strategies
Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.