The Changing Pace of Advertising
Today, the use of traditional media outlets, such as radio, television, and print, is eroding as alternative advertising options increase. Rather than reading the newspaper first thing in the morning and watching broadcast television news every night, people can find out what’s happening in the world, almost in real time, via the web. Newspaper subscriptions are at an all-time low, and consumers TiVo the news so they can watch it without viewing the commercials. So where does that leave marketers that want to maximize their return on their advertising investment?