Bonuses & Benefits – A Short Refresher

What’s the difference between a “bonus” and a “benefit”?

It’s simple.

A benefit is something that is a part of the product you are selling (or the service); and a bonus is the “more than my job’s worth” EXTRA component that has actually nothing to do whatsoever with the product you are selling.

Now, it is true that bonuses can have benefits; they SHOULD have benefits and you should tell people about those benefits, else it isn’t a bonus and completely worthless, b…

The bright side of being multi-lingual

The article touches upon the importance of software localization (as a means of expanding the potential market and winning new customers) and contains recommendations on the choice of the right agency

Advertising Gold – Extreme Benefits Extraction For E-Authors

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.

Here’s where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here’s where we have to be cautious and take the right steps in the right order, so we might stay on track.

In order to write ANY form of marketing material for your ebook or course, you need to be completely…

The 10 Most Asked Questions of Cost Benefit Analysis

It may be challenging to learn about Cost Benefit Analysis quickly. However, if you review the questions and answers listed below you will gain a little more understanding since these are commonly asked questions and the answers are based on wide experience.