Marketing An Event Is Easy… Right?
“What advice do you have about marketing an event to achieve a successful outcome?” Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.
“If you are running an event as a profit-making activity” Maggie began “then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your cos…
Product Placement Makes Events Memorable
The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli’s desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli’s printer since she came back from the team-building seminar. The discussion soon turned to one about the value of team-building and how the CEO had been considering something similar for the senior managers.
“So, what was the name of the provider for your team building…
What On Earth Are Trade Exhibitions For?
As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company’s marketing strategy. “All too often”, he says, “the message is confusing and some designs actually drive customers to walk straight past”
Renting space at a trade exhibition, designing a stand, having it built and staffing it for the duration of the exhibition shares some of the essen…
It’ll Be All Right On The Night
There was only a week to go before the major product launch and Sara had a “concern”; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were well into development, if not complete and, although she had not heard or read them all from end-to-end, she could tell that there was an unacceptable amount of repetition. The audience was in danger of walking out after the first h…
The Art Of Free Event Advertising?
Jo knew that events could be advertised in the Trade Magazines linked to her company’s line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she begin?
Some of the best advertising you can get is editorial written about your event or your company. Print media like trade journals, magazines and newspapers are often looking to fill their pages and you may have noticed that art…
Managing The Reputation Of Your Event.
As a Consultant in Quality and Customer Service, Roberta Meier often attends seminars and workshops as a “Mystery Shopper”. As well as checking out how well delegates are catered for by the training teams, she also takes great delight in testing how tenaciously event organizers pursue her for her true opinion about their reputation.
If and when they do catch up with Roberta, how do they quantify reputation anyway?
The easiest thing to do is to use the happiness sheets (…
Profit From Your Event – Define Your Payment Rules
Frank Richards is a Business Management Consultant who specializes in Service Level Agreements. Last month he ran four seminars in major Australian cities but he’s finding that the ticket money does not cover his costs.
In these days of instant payment you would believe that the problem of unpaid registration fees is a negligible issue. Unfortunately the days of instant payment do not coincide with the days of red-tape-free purchase ledger accounting. Companies have their …