Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you’re flooded with sponsorship opportunities. All sponsorship opportunities are valuable — to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver.
Begin at the Beginning: Secrets for Success
You never get a second chance to make a first impression. Beginning well means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.
Show Me the Money: Maximizing Tradeshow ROI
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.