6 Ways To Use Customer & Sales Newsletters
A customer, sales, or marketing newsletter can be a powerful tool for building business, both within and outside the company.
9 Packaging Trends That Will “Connect” You With Consumers
Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?
Brand Reinforcement in PowerPoint
Reinforcing your corporate brand in PowerPoint requires several key ingredients, including careful use of color, type, imagery and copy.
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why.
Headache #1: Competitors all seem the same
Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem …
Branding to Build Your Business
Branding is a business practice every business big and small should include in their marketing efforts. Learn some simple techniques to increase your brand presence.
Color Meaning–Unlock the Symbolism and Color Psychology of Common Colors
Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design.
Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi…
Create A Business Card That Sells and is Effective
Why does your business need a business card?
Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth:
1. Be distinctive. You’ll land your company in expensive legal hot water if you attempt to steal or encroach on another company’s identity. Apart from legalities, you tend to ge…