Make business simple – Provide and Survive
All business is fundamentally the same. There are two key elements to all businesses – ‘Provide’ a product or service and ‘Survive’ by making a profit.
Clients are only interested in one thing – the benefit of the end product or service they are buying at a ‘fair’ price.
The flip side of this is profit. The combination of all the elements that go on behind the scenes all cost money. Knowing the sum of all these costs and charging them to the client is the process of doing business.
Business is the supply of a product or a service to a client at a given price that will allow the company to continue to trade, making all business fundamentally the same.
They must provide and survive.