Beer Coasters Will Drive Visitors To You
If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them – and they’re a lot more useful than a soggy cocktail napkin. Their durability is wha…
Raise Your Beer Mug To The World Or How To Say Cheers! In Zulu
The Moguls did it. So did the Vikings. “A mouth of a perfectly happy man is filled with beer.” After coining that phrase, you don’t think this anonymous Egyptian from 2200 BC kept it to himself. I can see him raise his drinking vessel to his Nile-side neighbors while repeating the words.
Every country in the world has some sort of traditional drinking toast, often dozens. Usually one or two words, common toasts are not in the same league with toasts to the bride (which can…
Brew Pubs Today: The Revival Of A Proud American Tradition
Remember the one-on-every corner dimly lit brew pub or tavern, beer-soaked carpeting and Joe the Bartender, a long row of customers with their glasses of watery mass-produced beer, all staring at a flickering television? Versions of these drinking establishments certainly still exist but their heyday as the gathering place of choice is over. In fact this rather depressing era was only a hiatus in America’s rich brew pub history.
In 1634 the Puritans licensed the first brew…
Beer Brewing Traditional In Europe
Beer brewing in Europe continues to be a serious traditional business. For thousands of years, Europe has been a leader in brewing this popular beverage. Many countries have perfected distinctive beers; some are like mythological ambrosia. Maintaining the quality of centuries-old recipes, many brewers realise that their strength lies in maintaining tradition over promoting innovation. Not to say there aren’t several breweries experimenting with new flavours, but mostly they l…
Beer Brewing Big And Creative In America
Breweries in America are growing at an exponential rate. Beer brewing is becoming big business with a resurgence of traditional types of ales and lagers combining with more exotic offerings. With a colourful history, beer carries on its controversial way to regain the traditional role it’s always played as an every-day beverage, while taking on a more creative flavour to please every palate.
Back in 1620, when the Mayflower came to America’s shores, the boat fell a bit sho…