WHEN TIMES ARE TOUGH, DON’T CUT MARKETING
Although on the books, marketing is an expense, it’s really not when you stop and think about it. What do you need to do to generate sales? You have to let people know what you do and what you can offer them. It’s called marketing.
So when times are tough, why would you stop using your main resource outside of referrals to get more money in the company? With that in mind, forget what your accountant labels marketing as, you have to treat it as an investment.
Choosing A Business Opportunity – Starting Your Own Business
Millions of people are desparate to escape the 9 to 5 grind. One popular alternative is to look for a business opportunity that turns you from an employee into a self-employed entrepreneur running your own business.
There are many good reasons why this can be a wise move. Being your own boss means you can set your own hours. This can be very important if you have small children, or simply want to spend more time at home. Working from home can also save valuable time, if t…
Postage Scales Save Your Business Time And Money
Now, small business owners can take advantage of postage scales. A postage scale weighs your parcels and letters to give you an accurate reading of how much the postage will cost. If the USPS price of postage goes up, you simply need to adjust your postage meter accordingly. This is typically done through a microchip. If you need to update your scale for the correct postage, you would simply purchase another microchip, and then adjust your scale accordingly.
Some scales wi…
Converting Independent Business To Franchise
In recent times there has been the prevalence of conversion of independent businesses in same industry into franchise units. This has fostered the rise and growth of a number of franchise systems. Now the question that arises in the minds of all businesspersons is that whether considering franchise is gainful. While venturing into franchise the pros and cons of it need to be adjudged properly. Only then can you, the businessperson, proceed towards conversion of your independe…