Sales in an Age of Falling Multipliers: Training Scientists and Engineers to Develop New Business
Over the past 30 years, the consulting engineering business has become increasingly competitive. Advances in technology from Fed Ex to Fax and, of course, in all aspects of computerization have allowed almost unimaginable increases in efficiency and the speed with which information can be analyzed and delivered to clients.
To a Power Professional: Sell is a Four Letter Word!!
You’re a power engineer and manager & now you have to develop business? After all your effort getting a technical education, the last thing you want to be is a salesperson!