What Does Your Website Say About Your Business?

Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?
— Robin C.

A: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

Before…