New Business Names: Naming With A Story
Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.
Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors.
The tag line clarifies what the firm does: Training and Cons…
Translating Company Collateral to PowerPoint
As a PowerPoint user, it is sometimes necessary to accurately translate a company’s marketing collateral to slide format. Learn some tips on moving copy effectively between the mediums.