Branding Cures Several Marketing Headaches

Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why.

Headache #1: Competitors all seem the same

Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem …

Strategic Importance of Business Plans in Today’s Technological Driven Marketplace

Business Plans are more important than ever in today’s technologically driven internet driven marketplace for your success.
There are essentially only three central tenets that are a part of business plans:
1. A focus on speed in all of its manifestations
2. The integration of the Web into the core of what the company does
3. A focus on how the company adds value for its customers
The old adage never fir better ” Plan Your Work and Workd Your Plan”
To not plan is to severly limit your options and encourage disaster for yourself.

It’s A “ME TOO” World After All

Have you ever come up with an idea for an exciting new business? If you have or if you ever do, you are going to experience the ME TOO phenomenon that is the basis of competition.

The Risks of Entrepreneurship

The “spark” for many entrepreneurs is seeing an opportunity that doesn’t yet exist. But, no matter how innovative your idea, the competition is always just behind you.

We are all self-employed

We are all self-employed; even as employees of a firm, we are still primarily personal career managers.