Reaching your consumer the way they want you to
At the annual American Association of Advertising Agencies media conference last week, speakers stated that the industry must cater to consumers empowered by technology and multiple content choices.
The bright side of being multi-lingual
The article touches upon the importance of software localization (as a means of expanding the potential market and winning new customers) and contains recommendations on the choice of the right agency
Buyers Guides vs. Unbiased Product Reviews – why more and more consumers are preferring the latter?
Why more and more consumers are increasingly depending on themselves for unbiased product information and turning away from Buyers Guides? Why websites and blogs have become more acceptable to consumers seeking product information for purchase decisions than buyers guide written by experts?