Reaching your consumer the way they want you to

At the annual American Association of Advertising Agencies media conference last week, speakers stated that the industry must cater to consumers empowered by technology and multiple content choices.

The bright side of being multi-lingual

The article touches upon the importance of software localization (as a means of expanding the potential market and winning new customers) and contains recommendations on the choice of the right agency

What do you need to know about consumer awareness

Are you an individual, a common man who toils day and night, up and down to earn three meals a day? If yes, then do you at times come home depressed with a look of betrayal on your face? There can be reasons like someone withdrew cash from your credit card