Garden Of Eden: A Jungle Captive’s Lesson In Dreams Come True
BBC News recently reported the story of horticulturist and orchid collector, Tom Hart Dyke, who was kidnapped in 2000 in the Darien Gap in Panama by Colombian Guerrillas and held hostage for nine months in the South American jungle. He was on a plant collecting expedition with his friend Paul Winder when captured.
They experienced a horrific kidnapping ordeal and were both threatened with being beheaded. During this dark passage, in order to stay sane, Tom spent his time j…
7 Keys In Getting Your Prospects To Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
I remember as a door-to-door salesman, my instructor often said that you must understand ‘why people buy’. It has a certain ring to it doesn’t it? If you know why people buy then you can gear your ads towards these ‘psychological buttons’.
Before I go any further, I would just like to mention that this is in no way ‘manipulation’. It’s just common sense that you don’t a…
9 Product Naming Tips
A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image.
Words To Avoid Using In Copywriting And Advertising
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Winning Ways At Interviews
Marketing communications copywriter Charlie Trumpess takes a humorous look at how best to tackle that age old terror, the job interview.
Let’s face it, job interviews are about as much fun as a hot wax with no anaesthetic. After all, attempting to showcase your talents to a bunch of strangers, usually against the clock and on someone else’s turf is not a natural act. Nevertheless, if you really want the job then you have to crack the interview conundrum. Giving ‘good inte…
The World of Advertising
Advertising is a “perpetuum mobile” of trade and every fair businessman knows it. Article shows various ways to advertise and reveals the most modern one.