You Are A Shining Star!

You can ask some people the direct question, “What makes someone credible?” With others, you may have to be somewhat indirect. Ask, “Who do you think is really reliable and can be believed? Why?” You may have to be even more indirect with some people. Ask, “Who do think is a great leader? Why?” The responses you get to these questions indicate each person’s key credibility markers.

Once you know the important markers, assess yourself. How well do you measure up to the sta…

How to Improve Book Sales

the key tasks you need to complete to make your book a #1 best seller instead of a flop. These business and marketing strategies provide the kick start and strength your book promotion needs.

Has Honesty Become a Thing of the Past?

This article explains honesty and its value in making long term relationships with costumers so they keep coming back; it discusses the importance of the triad between honesty, trust and credibility when marketing.