Customer Focus Teams

To be more responsive to customer needs, emphasise customer satisfaction, develop closer relationships with their customers and flatten the management structure some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, customer focused teams exist to provide customers a ‘one-stop shopping’ service.

Teams have complete ownership of their accounts, with each team empowered to decide how to work with each of their customers and bring toge…

Importance of Branding: What’s in a Name?

This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.

Design For Six Sigma

Design for Six Sigma (DFSS) is the application of Six Sigma principles to the design of products and their manufacturing and support processes. Whereas Six Sigma by definition focuses on the production phase of a product, DFSS focuses on research, design, and development phases. DFSS combines many of the tools that are used to improve existing products or services and integrates the voice of the customer and simulation methods to predict new process and product performance.

Promoting Relationships With the Public

Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.

Death of a Salesman? It’s What Happens When the Customer Says “I’ll Think It Over!”

Michael Jordan said “Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it”
You have given a great presentation, you ask for the order and the customer says he‘s going to think it over. This was the moment I felt was the last straw. I’d had it! I don’t want to sell anymore; I’m going back to bookkeeping! So, without a care in mind I said whatever came to mind and it worked! Let me share my epiphany with you.

Does Your Customer Service Suck?

As a customer, I know what it’s like to be on the customers side of the counter. You want to turn over your hard earned money for goods or services. You are then confronted with attitude, rudeness and utter disregard for just how hard you have worked for your dollar. Either the service is slow and the quality of the goods are poor, or worse the company you are patronizing rigidly enforces poor policies for handling customer issues.

As a business owner I realize the cost of…