The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.
1. Increased Traffic – Introduce your business to new customers and send a reminder to your existing customers, driving traffic back to your store, office or Web site. Give your customers and prospects a reason to choose your business over the competition by offering exclusive coupons and discounts.
2. A Larger Email Marketing list – Make your customers or visitors sign-up for your email newsletter before they are able to receive your coupons. That way you’ll have an oppor…
Creating Customer Loyalty for Your Business
Strategize and Plan For Loyalty!
These four factors will greatly affect your ability to build a loyal customer base:
1. Products that are highly differentiated from those of the competition.
2. Higher-end products where price is not the primary buying factor.
3. Products with a high service component.
4. Multiple products for the same customer.
1. Market To Your Own Customers
Giving a lot of thought to your m…
What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellent workforce that will make sure your company is working in tip top shape? Or having a loyal client base who will not only keep on going back to you whenever they need your products or services? Loyal clients are also the ones who will help your company get more attention from other people through good word of mouth.
This is why a lot of success…
Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever.
Customer relationships are a company’s most valuable asset – worth more everything else combined as no customers = no business. Getting and keeping more customers who stay with you longer is crucial…
Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers. But how can you turn a satisfied customer into a loyal one?
Integration of new employees is a difficulty faced by many companies. The new additions are left to fend for themselves, hoping to learn directly in the arena.
The traveling time lost in getting to a prospect is expensive and not necessarily justified due to various reasons, such as when the prospect is insufficiently qualified or when the prospect’s role in the acquisitions process is not clear.
The eSales is applicable to several stages of the sales process: in prospecting while in a WEBinar, in the occasion of a presentation, preparing a submission, the review of a proposition , the negociation of a contract and lastily for the coordination of a project and the client’s satisfaction follow up. In the last case, we refer to is correct to call eMeeting. It is also a wonderful tool for commercial training for new representatives and partners in eLearning.
Let’s say it, training for new employees is usually done “on the go”, while their performance takes its time to show. Moreover, 80% of the accumulated knowledge of an enterprise is in the mind of its personnel and this knowledge leaves when the employee does. Consequently, the knowledge management and the sharing of the best practices are the major concerns of the continuing training and the coaching. This is the real challenge of the learning process in which participation is key.