Make Customers Come Back – Winning Customer Retention Strategies
Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention:
1. Past and Current customer behavior
This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most often look at. Analyzing customer tend…
Getting Past Gatekeepers: Don’t Get Left At the Gate When Calling on Decision Makers
DOES IT SOMETIMES SEEM AS THOUGH DECISION MAKERS are residing in a gated community? Learn how to bypass gatekeepers (GK) — those professionals who “guard” the decision makers and often run interference for them — to get in front of decision makers (DM).
How to Keep Customers For Life
How can you make sure that your customers stay customers for life? A customer retention programme is something every established small business should have in place but what is a retention plan and what should it include?
The Voice of Customer Service
Customer service is about more than mouthing the words customers want to hear in a manner so as to convey our inflection. It is important to understand where in a sentence we put the emphasis. Using a pleasant tone, effective intonation, and empathic emotion our voice can go a long way toward helping customers feel heard, valued and cared for.
Turning Customer Service Inside Out!
While companies focus on external customer service little attention is being paid to the effect poor internal customer service has on customer satisfaction. By improving customer service within the organization you can enhance the customer service your external customers receive.