Create Fireworks with Your Call-to-Action

Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it’s the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions.

Direct Mail Marketing: Is It Your Choice?

Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct mail marketing.

One of the benefits …