Do Definitions Tell You How To Create A Better Business?

When talking to people about what they think is involved in marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design it is quite clear that most people have a confused and jumbled view about what they all are, what they cover, which is most important and which is easiest to understand.

It is nearly always the case that someone understands what is meant by graphic design – not a surprise, perhaps, as it has been around the longest and has …