Tag: e-commerce

Fuel for Thought

With gasoline prices as high as they are, calls for action against the oil giants are circulating in cyberspace. Here’s a much better method of addressing the issue.

Put Your Business Online For Success

Put Your Business Online For Success. If your business is not on the Internet, it is not doing as well as it could. In today’s day and age, if you are not advertising on the Internet, you are losing a significant amount of business.

So What’s In It For ME?

Make sure that the words you use on your Web site are
benefit-oriented rather than feature-oriented. Instead
of telling your potential customers what your product
can do (features), tell them what it can do for them
(benefits). In other words, describe the product in terms
of the result it offers rather than the product itself.

What’s Toll Free Numbers Got To Do With Ecommerce?

Sometimes skimping on things can save you good money. But skimping is not always the wisest business strategy. For example, I could’ve written this article in the windows program notepad as opposed to Microsoft Word, and saved a good $500 and never had to buy the latest version of Microsoft Office… However, wouldn’t it be worth the $500 if the improved impression of professionalism put forth in all of my writings some how garnered ten times that in profit? Would you have read…

Multi-Channel Retail – Plan For Success

The maturation of multi-channel commerce

More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With trends clearly showing the Internet as the core component to pre-purchase research, brick and mortar brands can ill-afford to take a wait and see approach as it relates to core multi-channel offerings.

Three core enhancements must be e…