Google, Updates, Upgrades, Penalties And Filters

My site dropped from no.1 spot to nowhere. Google tech people replied to my email telling me I must have hidden text or used some kind of ‘illegal technique’! Why don’t they just admit it’s their mistake?

Standard reply
It’s a standard reply, nothing else. I would imagine that 9 times out of ten when Google get an email about a site that has dropped into oblivion it has something to do with using techniques that go against their webmaster guidelines. It may not be the cas…

Maximising The Impact Of Your Meta Description Tag

The meta description tag has recently undergone somewhat of a revival, with search engines often showing this snippet of code as the accompanying description to your website in search engine results. After years in the SEO wilderness, the meta description tag is making a comeback. So what does this mean for your search engine marketing efforts?

The meta description tag is a block of text that goes inside the “head” section of your HTML code, and it is used to give a brief …

Social Bookmarking: The New Link Building For Search Engine Optimization

Contrary to popular belief, search engine optimization is extremely easy. You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.

One way link building is the core part of search engine marketing. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social…

Why Internet Marketing Is Essential For A New Business Website

Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.

Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts …