Marketing An Event Is Easy… Right?
“What advice do you have about marketing an event to achieve a successful outcome?” Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.
“If you are running an event as a profit-making activity” Maggie began “then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your cos…
Product Placement Makes Events Memorable
The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli’s desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli’s printer since she came back from the team-building seminar. The discussion soon turned to one about the value of team-building and how the CEO had been considering something similar for the senior managers.
“So, what was the name of the provider for your team building…
What On Earth Are Trade Exhibitions For?
As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company’s marketing strategy. “All too often”, he says, “the message is confusing and some designs actually drive customers to walk straight past”
Renting space at a trade exhibition, designing a stand, having it built and staffing it for the duration of the exhibition shares some of the essen…
It’ll Be All Right On The Night
There was only a week to go before the major product launch and Sara had a “concern”; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were well into development, if not complete and, although she had not heard or read them all from end-to-end, she could tell that there was an unacceptable amount of repetition. The audience was in danger of walking out after the first h…
Learn from the Olympics How to Organize your Events: Part 2 of 3 – Planning a Profitable Event
This article discusses how we can use sponsors to increase our event budgets and how we can identify and plan towards event objectives.
The Meeting Planner’s Online Advantage: 6 Ways To Reduce 55% Of Your Daily Workload
Here are 6 things you can accomplish TODAY by switching to a fully-automated registration system:
1. Stop shuffling data.
If you use Excel spreadsheets and/or Access databases to organize your data, then you have the ongoing task of transferring and compiling data to get the totals you need for your event. Eliminate these ongoing hassles by using a computerized system that automatically compiles and tallies all of your data for you… in real-time.
2. Eliminate man…
The Meeting Planner’s Online Advantage: 7 Ways To Cut Down Customer Service Issues
7 Things You Can Do RIGHT NOW with a Fully-Automated System to Improve Your Customer Service:
1. Get contact info right the first time.
There’s nothing more frustrating to a registrant than when an event organizer gets their information wrong. Each instance in your process where you manually enter or transfer data poses a risk for making errors. Using an automated system, which has everything built-in (online registration, accounting, badge printing), eliminates all data …
The Meeting Planner’s Online Advantage: 8 Surefire Ways To Attract 20% More Attendees
8 Ways an automated system makes it easier for attendees, giving you MORE REGISTRATIONS:
1. Provide 24 hour, anywhere access.
Give prospective registrants anytime/anywhere access to your event information so that they can easily find, refer back to, and recommend your event to others. An automated system increases the ease of access, enhancing the chances of people making a decision to attend your event.
2. Auto-fill information and steer attendees to your goal.
Make …
The Meeting Planner’s Online Advantage: The 8 Most Important Features Of Automated Systems
8 features of online registration systems which will improve your events TODAY:
1. Automated
Many systems include over 15 standard email communications that can be customized, personalized and automated. Data is automatically collected in a database and at your fingertips for an unlimited number of reports; and downloadable in six different formats.
2. Integrated
Online events are easily integrated with ad hoc emails via built-in mail systems, online surveys, dona…
The Meeting Planner’s Online Advantage: The Trick That Doubles Client Satisfaction By Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
Think about it: if you had a vested interest in the success or operation of anything: a company, an event, or an investment and you didn’t have the proper information to make…