The Art Of Free Event Advertising?
Jo knew that events could be advertised in the Trade Magazines linked to her company’s line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she begin?
Some of the best advertising you can get is editorial written about your event or your company. Print media like trade journals, magazines and newspapers are often looking to fill their pages and you may have noticed that art…
Managing The Reputation Of Your Event.
As a Consultant in Quality and Customer Service, Roberta Meier often attends seminars and workshops as a “Mystery Shopper”. As well as checking out how well delegates are catered for by the training teams, she also takes great delight in testing how tenaciously event organizers pursue her for her true opinion about their reputation.
If and when they do catch up with Roberta, how do they quantify reputation anyway?
The easiest thing to do is to use the happiness sheets (…
Profit From Your Event – Define Your Payment Rules
Frank Richards is a Business Management Consultant who specializes in Service Level Agreements. Last month he ran four seminars in major Australian cities but he’s finding that the ticket money does not cover his costs.
In these days of instant payment you would believe that the problem of unpaid registration fees is a negligible issue. Unfortunately the days of instant payment do not coincide with the days of red-tape-free purchase ledger accounting. Companies have their …
Irresistible Event Registrations: How To Overcome Objections About Value
Your Title is Key
Grab them at “hello” by starting with an event title that captures the key benefit of attending… “Eliminate 80% of Registration Hassles with Online Registration.” If you get their excitement flowing right away, they will seek out reasons to support that feeling instead of being skeptical as they read on.
“How others have benefited from attending this event:”
Testimonials are a great way to give credibility to the benefits of your program. Collect an…
Irresistible Event Registrations: How To Overcome Objections About Relevancy
Your prospects want to know that your program is tailored to the problems they are experiencing today. Then they want to know that you have the most cutting-edge solutions to solve their problems. How can you express to them that your event will meet their needs fully?
Provide a Complete Agenda
Help your prospects understand that your program will address the problems they are experiencing today by including a detailed blow-by-blow agenda. The more depth you show in you…
How to reap the awards from corporate events
Holding a successful corporate event can have many benefits, from the obvious, such as team building and problem solving, to the not so obvious, such as increased productivity and morale. But what is the best way to go about this sometimes daunting task?