Definition Of A ‘Lead’
You see headlines all the time about ‘Hot leads’ ‘Fresh Leads’, etc. With this kind of lingo in place, one is likely to get the idea that a ‘lead’ is some sort of baked good.
I’m being silly of course. I’m sure you have some idea of what this term refers to.
A ‘lead’ is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an op…
Managing Your Mailing List
I subscribe to quite a few different email lists. I receive newsletters, links to ezine sites, special sales bulletins, articles on self improvement, and even regular updates on the progress of my favorite science fiction pictures. I’m a big fan of information, and thanks to electronic mail, I can receive loads of it on a daily basis.
It’s great to open my inbox and find an insightful article that helps me put a current dilemma into balanced perspective. It’s also pretty n…