Brand Extensions: Is it Time to Broaden Your Horizon?
By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment than its parent brand. Brand extensions seek to capitalize on the positive perceptions and associations of one brand, translating them to the new brand.
Capture Clients with Words That ‘Hook’ and Graphics That ‘Kick!’
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
Creating Recognizable Company through Custom Corporate Identity
More often than not when the topic is all about corporate identity, businesses may tend to hold off and loose interest for they often mistakenly imply the true value of having a custom corporate identity. For some business they may feel that it’s not important, others may see it as a direct funding towards advertising or marketing; while others find the true value in a way that they can foresee it as a good tool for upbringing their companies image.
Tips to Attain Unique Corporate Identity
Corporate identity had vaguely complied in helping business to create good brand recognition in the market. It is within this means that businesses are able to mark a good name to their targeted audience. Mainly when you are starting to compete with other business it is vital that you stand out and have your own identity to help your customers to visually identify you from your competitors.
What Does Multimedia Mean and How Can it Help My Business?
In an era where we are constantly exposed to imagery and brands, having a strong corporate identity is a major factor for helping to market a companies products or services.
What is Graphic Design and How Can It Help My Business?
As the number of companies, products and services increase, an effective eye catching design is a critical element for marketing your business.
White Space in Your Design
White space is a term used to denote open space between designs. Having white spaces is like creating a site that is neat to look at with lots of room or space.
Your Image is Important
A good logo must represent the business image appealingly and effectively. It must likewise be practical and functional as complicated logos often leave customers confused and wondering what is actually being sold or presented.