Creating Brands That Provide Psychological And Social Benefits Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
10 Easy Steps For Getting Video On Your Business Website
I’m often asked, “I have no video training but I want to put video on my website to help promote my products and services what can I do?” Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that everyone can understand and enjoy. So with that in mind turn on your camera, cell phone, or…
Maximising The Impact Of Your Meta Description Tag
The meta description tag has recently undergone somewhat of a revival, with search engines often showing this snippet of code as the accompanying description to your website in search engine results. After years in the SEO wilderness, the meta description tag is making a comeback. So what does this mean for your search engine marketing efforts?
The meta description tag is a block of text that goes inside the “head” section of your HTML code, and it is used to give a brief …
Web 2.0 Babble
The seeming collapse of cyberspace in 2001 became a point upon which web trends turned. People predicted the end of the cyber era. However, this is all part of a vicious technological cycle of peak trends and shakeouts. It is at this point, that real success is measured. And the development of Web 2.0 is just that.The concept began with the premise that contrary to speculations of web-crashing, the Web or the Internet is more promising and needed than ever. The steady rate of…