Fishing For Leads – The 5 Steps

If you have a new experience everyday, you will lead a fulfilling life.

I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.

We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.

The first thing that I noticed when I g…

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