Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study

I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.

I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?

In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.

So, Super Bowl 40 (sorry XL) has come and gone. Lik…

Effective Links Building Strategy

This article illustrates how can one utilize effective link building strategy to increase Search Engine Ranking Positions. It includes several very useful easy to implement methods.

Link Baiting

Instructions on Link Baiting for Website Links.

Marketing on a Shoestring Budget

If you’re a businesss with a small marketing budget, then you need to explore marketing tactics that cost little or no money but have the promise of generating large returns.

Social Networking – The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it.

With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?

I’ve been watching social networking for some time now. In fact I’m a member of various social networking sites including http://www.myspace.com/ and https://www.linkedin.com just …

The Missing Link

You have spent a lot of time creating an online presence. You have virus protection and maybe a firewall to protect the security of your system, you have located a web host to manage your online presence, then you define the direction of your site and work at developing a look that is appealing and a format that is easy to navigate.

Getting Quality One Way Links For Free

As you probably know, building your link popularity is the best way to get good search engine placement and free traffic for life for your websites. A lot of people have trouble with this, so I decided to make a small list with the methods I use to get tons of quality one way links to my sites.

1. The first and best way to do this is to write articles related to your site. Now this technique may not be new to many of you out there but I can assure you that a lot of people …

How To Beat The Google Sandbox And Make Some Cash At The Same Time

I stumbled across this quite by accident. I knew it was there because I’d seen it before but I forgot about it until today.

So I did some checking to see if it still does work and based on my limited test it appears that it does.

What I’m about to explain to you may not only help get sandboxed sites indexed and ranking quicker, it can even make the site owner a little money.

I’ve been blogging for a few years now. I started it as a hobby and the blog I had was actual…