Surviving The RFP: How To Answer The “How Will You Work With Us” Question
The very survival of your agency rests in your success in winning new business. Yet everyone hates receiving RFPs.
Why? Because they require a huge investment in time and energy – and most often you don’t make the first cut, let alone win the business. After all, every agency will claim superior strategic thinking and more powerful creative – claims that are very difficult to substantiate without actually showing your work to the prospective client.
So you wallow in fru…