How To Instantly Learn & Apply Cognitive Behavioral Therapy Model
Cognitive behavioral therapy has a lot of research behind it. Because of this very large call for cognitive behavioral therapists to work from government administered health services. This article will briefly cover the cognitive behavioral therapy model so the reader can apply it to any life situation of their choosing.
It may be useful to have a pen and paper to hand. At the top of the piece of paper you can draw a box. You can label the box life situation, problem or ch…
How To Make Your Personal Brand “Sizzle”
Many entrepreneurs hate selling. The trouble is you can’t have a business if there are no sales! So what would it be like if you didn’t have to sell yourself at all? There’s an old marketing mantra that says, “It’s not the sausage that sells, it’s the sizzle.” What would it be like if you and your personal brand had so much “sizzle” that people searched you out?
Here are five ways to shift from “selling” to “sizzling”:
1. STAY CONNECTED TO YOUR PASSION
Running your o…
Practical Time Management
Most of us understand the broad principles of effective time management, and can see that it is important to manage our time as thoughtfully as possible. The difficult part for busy professionals is actually applying time management techniques on a regular basis.
Restaurant Employee Theft
Restaurant owners don’t run a cash machine 24/7. They face the reality of being observed by thieves undercover and this alone is a serious threat not only to the business but to the safety of the management, staff and customers. The most difficult part about this harm is there is no certain point one realizes that there is a thief lurking around the corner waiting for the right time to attack. And the sad part about it is there are a big percentage of theft casualties done by…
The Secret Of Setting Effective Goals To Empower Your Life
Just about everyone has heard, and most people agree to some extent, that goal setting is a great way to get yourself where you want to go in life. If you feel you can’t seem to reach the life you know you were born to lead, then effective goals can be a great motivating force.
As you begin to set and achieve goals your self confidence will grow astronomically. But where do you start and what will make your goals worthwhile? This article will help you to start setting eff…
Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good?
There’s only one way to know if your advertising copy is any good. It’s the same way that your customer knows it—it sells!
We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy…
Step outside yourself and read the copy fresh: does it reach out and connect with you, does it hold your interest, does it promise something real that you really want, does it convince you?
“It has been said that advertising…
Timeless Marketing Truth: How To Add Character To Your Marketing And Bring Your Message Alive
Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising.
One of his patented techniques was to make a character out of the advertiser, writing ads as if the clients themselves were actually talking. One Sackheim client was Frank E. Davis, “The Gloucester Fisherman”. This is how Sackheim wrote for him:
…
Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.
What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s “The Art and Science of Advertising” from the turn of the 20th century…
“We know how to appeal to Smith because we know Smith. We know what will please Brown because we know Brown. We know how to get our way with Jones because we…
Timeless Marketing Truth: What Is Advertising, Anyway?
Your first clue to the truth about advertising was written more than 100 years ago.
Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom.
He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. “I’m in the saloon downstairs,” the note began, “and I can tell you
what advertising is. I know y…
Timeless Marketing Truth: When Headlines Really Draw, Who Needs Pictures?
“A great title is a work of genius,” said E. Haldeman-Julius in the 1920s.
Haldeman-Julius sold 200 million (really) of his “Little Blue Books.” His headlines were his product, because he sold his books by the title. About halfway through his brilliant marketing career he wrote a book called “The First Hundred Million,” in which he shared some of his secrets…
EHJ had a system. If a title didn’t sell over 10,000 copies in a year, it was sent to a place in his office ca…