Invite the Media to Tell Your Story
With preparation and diligence, you will overcome almost all media relations challenges.
How to Create a Better News Release
You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.
Publicists: It’s Time to Embrace the Technology of Online Press Kits
Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist’s job easier and more effective.
Your Expertise is Boring!
Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture – Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.