Tag: mindset

Cultivating A Millionaire Mindset

Success rarely happens by accident. Admittedly, there are some who have literally stumbled upon success but the vast majority who reach those heights fought long and hard to get there. In fact, the majority probably failed at more things than complete failures have. Yet, despite all those many setbacks, they managed to win out in the end. It’s all in the mindset.

Let’s take a look at what most of these successful individuals have in common. Let’s look at the path they trav…

The Secret Of Setting Effective Goals To Empower Your Life

Just about everyone has heard, and most people agree to some extent, that goal setting is a great way to get yourself where you want to go in life. If you feel you can’t seem to reach the life you know you were born to lead, then effective goals can be a great motivating force.

As you begin to set and achieve goals your self confidence will grow astronomically. But where do you start and what will make your goals worthwhile? This article will help you to start setting eff…

Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good?

There’s only one way to know if your advertising copy is any good. It’s the same way that your customer knows it—it sells!

We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy…

Step outside yourself and read the copy fresh: does it reach out and connect with you, does it hold your interest, does it promise something real that you really want, does it convince you?

“It has been said that advertising…

Timeless Marketing Truth: How To Add Character To Your Marketing And Bring Your Message Alive

Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising.

One of his patented techniques was to make a character out of the advertiser, writing ads as if the clients themselves were actually talking. One Sackheim client was Frank E. Davis, “The Gloucester Fisherman”.  This is how Sackheim wrote for him:
…

Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.

What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s “The Art and Science of Advertising” from the turn of the 20th century…

“We know how to appeal to Smith because we know Smith.  We know what will please Brown because we know Brown.  We know how to get our way with Jones because we…

Timeless Marketing Truth: What Is Advertising, Anyway?

Your first clue to the truth about advertising was written more than 100 years ago.

Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom.

He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. “I’m in the saloon downstairs,” the note began, “and I can tell you
what advertising is. I know y…

Timeless Marketing Truth: When Headlines Really Draw, Who Needs Pictures?

“A great title is a work of genius,” said E. Haldeman-Julius in the 1920s.

Haldeman-Julius sold 200 million (really) of his “Little Blue Books.” His headlines were his product, because he sold his books by the title. About halfway through his brilliant marketing career he wrote a book called “The First Hundred Million,” in which he shared some of his secrets…

EHJ had a system.  If a title didn’t sell over 10,000 copies in a year, it was sent to a place in his office ca…

Why You Should Consider Using An NLP Coach

So the concepts behind NLP (Neuro Linguistic Programming) sound interesting to you and you’re wondering where to get started with implementing such strategies. You will probably face the question as to whether it might be beneficial to your life and business to hire an NLP coach. Each year there are thousands of people who benefit from scientifically based coaching programs, and a coach can help you design a specific plan of action using proven techniques. Sure you might be a…

Developing the “Both and” Mindset

Typically people have an “either or” mindset which inevitably leads to suboptimal solutions, and under satisfying compromises. By switching to the “both and” mindset you can become more successful and paradoxically create greater clarity and balance in your life.