Can you believe what people say about their wants and wishes? (Part I)
One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.
How to Plan Your Business Exit Strategy
You started your business with dreams of making millions. When the time comes to sell your business, you will want to keep as many of those after tax dollars as you possibly can in exchange for your blood, sweat and tears. Advance planning can make a big difference in the amount you pocket after the sale of your business.
Timeless Principles To Steer You Through Negotiations
If you’re someone who conducts negotiations on behalf of others, and you don’t always get the deals you want, then stop and think about your approach. This article will give you 7 timeless and priceless principles that will put you back on a winning streak.
Should we believe the experts? (Part I)
Why do we use experts? To predict the future. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future.
Should we believe the experts? (Part II)
Why do we use experts? To predict the future. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future.
Should we believe the experts? (Part III)
Why do we use experts? To predict the future. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future.
Should you trust your analyst? (Part I)
The first stage of most business decisions, such as marketing, hiring, and investing, is gathering data. In most cases, the information is captured in the form of words. Once the gathering of data is complete, the next step is analyzing the data. In many cases this analysis is performed by professional analysts, such as marketing researchers, human resource managers, and portfolio managers. In light of some recent scientific research, should we believe their analysis, and recommendations?
Should you trust your analyst? (Part II)
The first stage of most business decisions, such as marketing, hiring, and investing, is gathering data. In most cases, the information is captured in the form of words. Once the gathering of data is complete, the next step is analyzing the data. In many cases this analysis is performed by professional analysts, such as marketing researchers, human resource managers, and portfolio managers. In light of some recent scientific research, should we believe their analysis, and recommendations?
Should you trust your analyst? (Part III)
The first stage of most decision making in business is gathering data. In most cases the information is collected in the form of words. Once the words are available, the professionals who gather the data perform an analysis of these words, and present the results to the decision maker. Recent scientific research shows that these professionals, most frequently, fail in their analysis of qualitative data. The article includes evidence from a recent scientific study.