Can you believe what people say about their wants and wishes? (Part I)
One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.
How to Plan Your Business Exit Strategy
You started your business with dreams of making millions. When the time comes to sell your business, you will want to keep as many of those after tax dollars as you possibly can in exchange for your blood, sweat and tears. Advance planning can make a big difference in the amount you pocket after the sale of your business.
Timeless Principles To Steer You Through Negotiations
If you’re someone who conducts negotiations on behalf of others, and you don’t always get the deals you want, then stop and think about your approach. This article will give you 7 timeless and priceless principles that will put you back on a winning streak.