What My Cat Taught Me About Niche Marketing

Some people are “dog people,” others are “cat people.” I’m a cat person. Regardless of which pet you prefer, we can all agree that pets enrich our lives in many ways. They provide unconditional affection, they don’t care what we look like, and sometimes even they teach us a life lesson.

But I never expected my cat to teach me a marketing lesson! A niche marketing lesson, to be more precise.

At this point, the dog lovers reading this are saying that this cat person is cr…