Benefit from differentiating market niche and offer

One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Think of your market niche as the location or domain in which you make your offer. By contrast, your offer is who you are and what you do. Your niche is where and with whom you do it.

Helpful Questions and Tips on Niche Marketing

My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. In this article you will find the questions that can help you discern your own market niche.