So your a righteous jerk
“I’m out to prove those righteous jerks wrong because I’m right!” This short piece is relevant for anyone who feels icky after they’ve won a fight after having proven themselves ‘right’. It holds the ‘truth’ to why the victory is not a sweet one.
Managers: Let’s Call a Spade a Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Managers: Should Your PR Budget Stress Tactics or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
PR’s Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?