So your a righteous jerk
“I’m out to prove those righteous jerks wrong because I’m right!” This short piece is relevant for anyone who feels icky after they’ve won a fight after having proven themselves ‘right’. It holds the ‘truth’ to why the victory is not a sweet one.
Managers: Let’s Call a Spade a Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Managers: Should Your PR Budget Stress Tactics or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
PR’s Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Is it possible to make money online?. Heres the evidence
I’m a professional engineer but with limited web skills. I’m following the instructions of one of the more famous ‘get rich quick’ schemes to (dis)prove whether it works and provide an honest view.
Maybe You SHOULD Worry About Your PR!
Worry can be healthy when it moves you away from a major emphasis on communications tactics to doing something positive about your key external audiences’ behaviors that affect your operation the most.
Is PR Really A “Soft” Discipline?
If so, what is a “hard” discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsel’s time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?
Is it Art – Instant drawing and the digital darkroom
Henri Cartier-Bresson is reported to have said after he had given up photography.
“All I care about these days is painting—photography has never been more than a way into painting, a sort of instant drawing.”