9 Packaging Trends That Will “Connect” You With Consumers
Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?
Outsourcing Your Packaging Is A Strategic Option
In a recent article in “Investors Business Daily”, it was revealed that outsourcing has become more than just an easy way to cut costs. It has become a strategic tool that gives businesses flexibility and access to skilled personnel.
Since the advent of the Internet, and the rush to get online, companies have turned to outside professionals for services and solutions. Hiring a full-time IT technician is costly and not an efficient use of resources. Outsourcing allows compa…
Neil Kozarsky of T.H.E.M. Takes a Look at Packaging Professionals and the Social Order
Want to know the level of recognition and respect packaging professionals, like myself, receive? Think about the last cocktail party you attended. The moment of truth comes when that most basic of all class-defining questions is asked. “So what do you do for a living?”
Product Diversity spurs cosmetics label growth
Demand for cosmetics and personal care products in general is flourishing, producing great opportunities for suppliers of all labelling products.
Second annual packaging & label conference
The Second PLGA Conference opened with a brief address by Dick Chesnut who predicted that after the millennium, because of rapid technological developments, two printing methods will begin to emerge and dominate the packaging and label field – digital printing and gravure, or a form of gravure. The two processes have similarities because of their digital nature from artwork to finished print and basic simplicity.
An Introduction to Shrink Wrap Machinery
The shrink wrap process involves two stages – the enveloping of the pack in shrink wrap either totally or partially and – the application of heat to the shrink wrap film which activates the material’s memory of its non-stretched molecular chains.