MAYA of the new world – The power of perception and suggestion.
“Maya” although in its real literary translation is illusion – the meaning of “Maya” can be considered to be a state of “apparent reality” – you think and true believe that this is the reality without making an attempt to understand the “actual” reality. And the common belief of an entire population or a group of people on this “apparent reality” makes us believe in the “Maya” of this world. This difference between “actual” and “apparent” is alteration. So what you believe to be true is not true
Looks can be perceiving.
One of the key differences that separates happy, fulfilled and successful people from those who life a life of frustration, reaction and quiet desperation is using the power of perception. At times we all indulge in the lure of quick fixes and the challenge of working through our problems often seem too arduous and like there is no light at the end of the tunnel.
To Know is To Not Know
Setting aside judgement sets aside what you believe you already know. Doing this creates room for new possibilities, wisdom, experience, and benefits to occur. Take a closer look.
What’s wrong with Focus Group Research?
Since they were first used over 65 years ago the focus group has been the mainstay of the market research industry. But recent problems following the rise of the well paid professional attendee or ‘focus groupie’ has thrown the whole objectiveness of the process into question.
Managers: Let’s Call a Spade a Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Managers: Should Your PR Budget Stress Tactics or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
PR’s Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Maybe You SHOULD Worry About Your PR!
Worry can be healthy when it moves you away from a major emphasis on communications tactics to doing something positive about your key external audiences’ behaviors that affect your operation the most.
Is PR Really A “Soft” Discipline?
If so, what is a “hard” discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsel’s time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?