Using a Press Release to get More Customers

There are many great stories about press releases being used to profit small business owners. If used correctly they can be used to get you into a small newspaper, driving customers to your business.

How to Create a Better News Release

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.

Writing Killer Press Release for Massive Publicity

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.

Your 6-Step Plan For Press Release Placement

There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.

That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never – ever – worked. I no longer try it and suggest you don’t either. It’s a waste of your time and all of the editors. Instead:

The Benefits of Press Releases

So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction?

The Most Overlooked Free Advertising In The World-Wide Universe

The press release is the most underutilized yet most powerful method of promoting one’s business. It is amazing that so few businesses write and distribute press releases. Learn how you can incorporate this free promotional tool into your marketing plan.