Get Free Publicity: Tips From The Experts
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don’t do a general pitch (“A story about dog training.”) but suggest the segment the story would be right for, or what makes it right for …
How To Think Like A Publicist To Achieve Like A Star
Have you picked out your Oscar’s night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination. The very place we are going to venture today for great publicity ideas. Razzle, dazzle, sparkle, and shine. Isn’t this how we think all those stars get to the Oscars in the first place? However, it’s less glitter, and more planning that creates the reality. …
Press Releases: Mom-marketing Finesse
Press Releases need form and style to reach their targeted market. Provide information required to make an informed decision in the press release as well as significant motivational inspiration to get the readers attention. A lively press release with all pertinent information in the leading paragraphs will bring your market home.
The Wrong Time To Write A Press Release
Is there ever a wrong time to try to get free publicity for your company, product, or service?
Oh, yeah.
The “wrong” time isn’t just about bad days of the week, like Monday morning, or bad times of the year, like Christmas Eve.
The wrong time I’m referring to is more internal.
Let’s say you’re almost finished with your web site. It will be up next week, and you’re almost ready to start taking orders. Is that the time to send out a press release? After all, everyth…
To Pitch Or Release
The Internet has, without question, provided more opportunities and better communication between the media and business owners. However, it has also encouraged an onslaught of press releases for which the media simply can not keep up. This means, that you, the business person must either deliver press releases so compelling that they will shine through the proverbial slush pile, or find a better approach for reaching your target editors or producers.
For the very same reas…
Smashing the Myth of the Press Release
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
The Big Bang Publicity Campaign
Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you’re not sure why you should seek fame, consider fortune because the two go hand in hand.
Fame w…