Marketing By Presupposition – The Curious Case Of Shan Zin Wah
If you sell or do something weird, or something that entails an awful lot of “information training” for potential customers, something that is very “niche” and little known to the general public, or something simply new that hasn’t had time to penetrate to the major markets as yet, you can sometimes feel that marketing is a real uphill battle.
I’ve certainly felt that way for many years but I’ve just started on a new campaign which I call “presupposition marketing”.
In …