The Best Time For Marketing…

The best time for marketing is when they aren’t buying.

Be realistic. If you aren’t selling the hottest new fashion or gizmo for holiday gift-giving, it’s hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Year’s. That’s a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-end numbers that lean stretch can be tough to swallow.

No leader likes to see…