White Space, Profit Space …
This is a fascinating principle about optimising your white space – and you can take that as metaphorical or as practical as you like.
The other day, I was having dinner at a roadside café and I noticed that the little sugar bags that came with my coffee had ADVERTISEMENTS on them.
That’s your classic use of “white space”. So, you make sugar in little paper bags, millions of them, and your company logo is on the front – and the back of it is EMPTY.
These little sugar…