Get Free Publicity: Tips From The Experts
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don’t do a general pitch (“A story about dog training.”) but suggest the segment the story would be right for, or what makes it right for …
How To Think Like A Publicist To Achieve Like A Star
Have you picked out your Oscar’s night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination. The very place we are going to venture today for great publicity ideas. Razzle, dazzle, sparkle, and shine. Isn’t this how we think all those stars get to the Oscars in the first place? However, it’s less glitter, and more planning that creates the reality. …
Increase Your Exposure Through Trade Journals
Specializing in niche markets creates a powerhouse of ongoing business through word-of-mouth of advertising. Once you have achieved a position within a certain niche, that industry will begin to talk about you as the leading expert in your field. For instance if you are a web designer begin cultivating relationships through specific industries such as the gourmet food industry, private pilot industry, etc. Every single business has its trade organizations and publications for…
Press Releases: Mom-marketing Finesse
Press Releases need form and style to reach their targeted market. Provide information required to make an informed decision in the press release as well as significant motivational inspiration to get the readers attention. A lively press release with all pertinent information in the leading paragraphs will bring your market home.
Small Business Marketing Magic
Learn the necessary skills and tools you can use to achieve small business success.
7 Tips To Become A Star Tv Guest
How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next.
1. Map out the segment with the producer
*I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer. Over several phone conversations, we worked out the subject m…
Managers: Let’s Call a Spade a Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Managers: Should Your PR Budget Stress Tactics or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
PR’s Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
4 Steps to Unbeatable Advertising
It’s difficult to reach your buisness goals if you don’t have the right materials and/or the information to help your buisness reach the success it’s capable of. These four competitive marketing strategies are needed to produce an extremely successful buisness.