The Big Bang Publicity Campaign
Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you’re not sure why you should seek fame, consider fortune because the two go hand in hand.
Fame w…
The Most Overlooked Free Advertising In The World-Wide Universe
The press release is the most underutilized yet most powerful method of promoting one’s business. It is amazing that so few businesses write and distribute press releases. Learn how you can incorporate this free promotional tool into your marketing plan.
Maybe You SHOULD Worry About Your PR!
Worry can be healthy when it moves you away from a major emphasis on communications tactics to doing something positive about your key external audiences’ behaviors that affect your operation the most.
Oprah! Appear On The Oprah Show In 10 Easy Steps
Who wants to be on the Oprah Winfrey Show? Almost everyone. Ambitious authors, business professionals, and charity organizations have aspirations to be on the show that’s seen in 111 countries worldwide. But very few of them make it on to the show. And once they do their appearance can either be a bomb or a boon for their business.
A number of my clients have been on the show and had almost nil happen in terms of fame or fortune. Others, well, their products and books sol…
Is PR Really A “Soft” Discipline?
If so, what is a “hard” discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsel’s time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?